Skills & Experience
DoorDash
Leading frontend architecture and modernization for DoorDash Storefront Web, the white labeled merchant ordering service serving 37.4M monthly visitors and 2.19B requests every 30 days.
- Led the migration and modernization of Storefront Web into a unified Next.js App Router SSR service, eliminating 300K lines of legacy code and driving a +3.5% absolute checkout CVR lift tied to more than $1.7M in annualized GMV gain.
- Re architected checkout with SSR streaming, improving FCP by 5.56%, reducing latency by about 26.4%, and improving Lighthouse Speed Index while monitoring business metrics and user journeys in treatment.
Tech React / Next.js / TypeScript / Tailwind CSS / GraphQL / Playwright / MSW / Zustand / TanStack Query / Zod / Fastify / i18n
Amazon Web Services
Led frontend architecture across AWS AI DevOps products, spanning Detector Hub, AWS BugBust, CodeGuru Reviewer modernization, and internal ML tooling.
- Designed and implemented Detector Hub, a Next.js SSG documentation experience that transformed internal manifests into compliant and non compliant detector examples while cutting asset size by 80% with a lighter Tailwind based derivative of the AWS design system.
- Led frontend architecture and implementation for the AWS BugBust admin and participant consoles, supporting the re:Invent 2021 challenge that set a Guinness World Record for the largest bug fixing competition.
Tech React / TypeScript / Next.js / Tailwind CSS / Testing Library / MSW / Cypress / AWS / Node.js / Express / Lambda / Cognito
Artillegence
Founded and led Artillegence, a WordPress product studio building commercial themes, plugins, live editing systems, and internal framework tooling for more modern site creation workflows.
- Founded and led a small WordPress product studio, shipping 9 commercial themes and plugins on Envato/ThemeForest with custom live editing engines, ecommerce integrations, and differentiated UX.
- Architected Limitless and The Canvas, two live editing platforms that brought Squarespace style real time site editing and settings management into WordPress.
Amora
Photography platform with watermarking, anti copy protection, and stock photo shop
Comfort
Premium WordPress theme with a design customizer, page builder, shortcodes, and child theme support
Axension
Premium WordPress theme with modern responsive design, extensive customization, and SASS based styling
Spacemag
Astronomy focused blog with advanced CSS3 effects and an Explorer mini database for categorized content
CrossFit
Fitness focused WordPress theme built for gyms, fitness studios, and CrossFit boxes
Visionary
Full featured professional WordPress theme with a backend customization panel and complete template set
Timetable
Event and schedule management plugin with custom post types, widgets, shortcodes, and admin tooling
Revenue Pricing Tables
Pricing table builder plugin with multiple table designs and extensive styling controls
Leap Chat
Real-time chat app built on WordPress with visitor tracking API
Easy Installer
WordPress plugin installer and configuration tool for streamlined setup workflows
Playground
Sandbox trial system for WordPress vendors with 40+ marketing API integrations
Power CMS
Custom Laravel CMS with multi portal subdomains, granular roles, Stripe payments, and integrated forums
Tech WordPress / PHP / Laravel / JavaScript / jQuery / React / GSAP / WooCommerce / Stripe / PayPal / MySQL / HTML5 / CSS3
WPTitans
Co founded WPTitans, an early WordPress product studio that shipped one of the web's earliest visual page builders alongside premium themes and plugins before drag and drop builders became standard.
- Built Titan Editor, one of the earliest visual page builders on the internet, enabling drag and drop page creation before page builders became an industry standard.
- Shipped premium themes like Yvora and a portfolio of plugins across pricing, blogging, and photography use cases.
Titan Editor
One of the earliest visual page builders on the internet, enabling drag and drop page creation
Yvora
Premium WordPress theme with unique design features on Envato/Themeforest
Tech WordPress / PHP / JavaScript / jQuery / HTML5 / CSS3 / MySQL